At Divot, we craft dynamic websites that help growing companies stand out online, supported by branding that’s as strategic as it is memorable.
Our Story
Divot Design Co. originated in 2019 as Sam DeLoof LLC in Kalamazoo, Michigan. What began as a one-woman design studio grew into something bigger — a brand fueled by creativity, strategy, and a love for the game of golf.
By the spring of 2024, that spark became Divot. The idea hit Sam where most of her best inspiration tends to land — out on the golf course. It was the perfect mix of passion and purpose: crafting websites and brands with the same precision, creativity, and focus it takes to play a great round.
Today, Divot is based in Grand Rapids and partners with growing companies nationwide to craft brands and websites that stand out online, designed to make an impact.
Our Values
We believe the best results come from a balance of collaboration, craftsmanship, and clear communication. We take a human-centric approach to design — listening closely, refining with care, and moving at the pace your business needs to grow with confidence.
Our Process
Discovery Call
Every project begins with a 30-minute discovery call where we dig into your business, vision, and goals. Within one business day, you’ll receive a custom proposal that clearly outlines the scope, timeline, and pricing.
Proposal & Contract
Once you’re ready to move forward, we’ll finalize the contract and secure your deposit. This sets the stage for a strategy call where we can dive deeper into the details and ensure we’re aligned on next steps.
getting started
Your project officially tees off with a Zoom strategy call. During this session, we’ll gather assets, clarify priorities, and map out the process. From there, we keep communication simple with email updates and video calls with screen sharing — making it easy for you to stay in the loop without slowing down your day.
Our Services
Web Design + Development
We design websites that drive your brand forward — responsive, scalable, and built for performance. From strategic copy to custom visuals, you’ll get a site that looks great, works seamlessly, and grows with you.
Brand Kit
For businesses that also need a strong visual identity, we offer a focused brand kit add-on. It includes a custom logo, favicon, social sharing image, web fonts, and a tailored color palette — everything you need for a polished, cohesive look across your new website and beyond.
On-Demand Support
Once your digital clubhouse is in full swing, we keep things running smoothly with on-demand support. From quick fixes and design tweaks to hourly updates, we’ll handle the details so you can focus on your game.