Divot Design Co. began in 2019 as a founder-led studio built on a passion for design, strategy, and building brands with intention.

What started as a small independent practice quickly evolved into something more: a creative studio driven by craftsmanship, growth, and long-term partnership.

In the spring of 2024, that evolution became Divot.

The concept was born where our founder finds her greatest inspiration — out on the golf course. Golf is a game of precision, focus, and strategy. Divot was built on those same principles: designing brands and digital platforms with clarity, purpose, and performance in mind.

Today, Divot is a founder-led creative studio based in Grand Rapids, partnering with ambitious brands across retail, lifestyle, wellness, and experience-driven industries. We work alongside founders and executive leaders to build premium digital platforms, product ecosystems, and brand experiences designed for growth.

Divot exists for brands that care about craft — and are ready to play the long game.

Scope Alignment Call

A 20-minute alignment call to assess fit, confirm priorities, and determine whether a Pivot Partnership™ is worth exploring.

If there’s a strong fit, we’ll recommend the right partnership level for your needs.

Partnership Onboarding

Once you join The Pivot Partnership™, you’ll receive access to your client portal, project board, and onboarding flow.

We’ll gather assets, define priorities, and build your initial roadmap so execution can begin immediately.

No custom proposals.
No re-quoting.
No restarting every time.

Ongoing Execution

From there, we operate as your embedded creative partner.

Work flows continuously through your project board and weekly planning rhythm — allowing us to move fast, adapt as your business evolves, and focus on what will drive the most impact.

This is a long-term partnership built for momentum — and the pivots that growth demands.

To design brands, websites, and digital ecosystems that reflect real-world experience, reduce friction, and support sustainable growth.

We work with businesses that care deeply about how their brand shows up — not just visually, but operationally. That means thinking beyond surface-level design to consider:

• How customers discover you

• How expectations are set before arrival

• How systems support (or hinder) the experience

• How your brand lives beyond a single interaction

Our role isn’t to “fix” businesses — it’s to listen, observe, and translate what already works into clear, cohesive digital experiences that scale without sacrificing soul.

Experience First

Design should mirror reality. If the in-person experience is thoughtful, calm, and intentional, the digital presence should feel the same.

Clarity Over Complexity

We value systems that reduce confusion — for customers and teams alike. Simple, well-designed solutions beat overbuilt ones every time.

Respect for the Operator

We design with the people running the business in mind. If it creates more work, stress, or chaos behind the scenes, it’s not good design.

Sustainability (in Every Sense)

We believe in building businesses that don’t require constant hustle, burnout, or escape. The best work supports long-term growth — financially, creatively, and personally.

Earned Authority

We don’t lead with trends or hypotheticals. Our thinking is shaped by lived experience, close observation, and real conversations inside the industries we serve.

To build a studio that helps brands grow thoughtfully — and eventually extend into products, platforms, and partnerships that live beyond client work.

Divot is intentionally designed as more than a service business. Our long-term vision is to grow into a multi-division creative company rooted in experience-driven industries — where design, strategy, and product reinforce one another.

We see Divot expanding beyond client partnerships into original products, collaborative ventures, and owned platforms that reflect the same level of craft, intention, and creative direction.