Meet Your Creative Caddie
Founder-led by Design
More than a designer, I become a trusted creative partner for the businesses I work with.
For over seven years, I've helped brands navigate websites, branding, and the countless creative decisions that come with running a business, offering strategic guidance and hands-on support whenever it's needed.
Meet Sam
I started Divot because I believe businesses deserve more than someone who simply completes design requests. They deserve someone who understands their brand, thinks strategically, and becomes a trusted creative resource over time.
For over seven years, I've partnered with businesses across a variety of industries—helping them build brands, launch websites, solve creative challenges, and confidently move their businesses forward.
Why Divot?
The name Divot was chosen with intention.
In golf, a divot is the mark left behind after a committed swing—a small sign of intention, precision, and progress.
That's what I want every project to do. Not just look good, but leave a meaningful, lasting impact on the businesses behind it.
And because every great swing starts with the right guidance, I created Divot Design Co. to be the Creative Caddie in your corner whenever you need one.
What I Believe
Relationships Over Transactions
The best creative work is built through trust. I value long-term relationships that allow me to understand your business and become an extension of your team.
Strategy Before Design
Beautiful design means very little without purpose. Every recommendation starts with understanding your goals, your audience, and where your business is ultimately headed.
Simplicity Wins
Clear messaging, intuitive websites, and thoughtful design almost always outperform unnecessary complexity. My job is to make things easier—for you and for your customers.
What You Can Expect
When you work with Divot, you'll never wonder who's handling your project.
You'll always work directly with me.
Some weeks that means refining a homepage.
Other weeks it means brainstorming a campaign, solving an unexpected challenge, or helping you decide what doesn't need to be done.
I'm here to provide honest recommendations, thoughtful execution, and dependable support whenever your business needs it.
Because great creative partnerships aren't built on constant meetings or complicated retainers.
They're built on trust.